An advertising campaign in collaboration with the young promise of music, Aritz Aramburu, for Bacardi. This project celebrates the fusion of music and culture, and how Bacardi has been a symbol of innovation and passion throughout its history.

The setting for our shoot was a music studio, a place where creativity flows and music comes to life. We wanted to capture the magic of the collaboration between Bacardi and Aritz Aramburu, and how his music and energy fit perfectly with the Bacardi brand.

Each shot focused on highlighting Aritz Aramburu's passion and dedication to his music, as well as highlighting the values shared between him and Bacardi: creativity, authenticity and the desire to make a difference in the world. Each image conveys the spirit of music and culture, which is an integral part of Bacardi's identity.

The collaboration with Aritz Aramburu allowed these images to come to life in a unique way. His talent and charisma shine through in every shot, and his personal connection to the Bacardi brand adds an authenticity and a sense of belonging to the campaign. It was an honor to work with a young music star who embodies passion and innovation in her art.