About
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Juanma Jmse is a photographer and creative consultant specializing in developing concepts and visual narratives for brands, agencies and creative projects.
Based in Madrid and working internationally, he collaborates with brands, artists, athletes, agencies and creative teams, developing campaigns, content and visual experiences where photography, creative direction and strategic thinking come together as part of the same creative process.
His work sits at the intersection of fashion, sport, music and lifestyle, using imagery as a tool to tell stories, strengthen brand identity and create meaningful connections with audiences. Every project begins with its own context and is developed through a balance of creativity, strategy and a strong visual sensibility.
Throughout his career, he has collaborated with national and international brands, media and creative platforms, contributing to campaigns, editorial commissions and special projects that combine strategic vision, creative direction and execution.
Alongside his professional practice, he is also involved in teaching and mentoring, sharing his experience in photography, creativity and project development with the next generation of creative professionals, while maintaining a strong commitment to knowledge sharing and the continuous evolution of the creative industry.
Got a project in mind? Let’s talk.
Social Networks
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A natural extension of my work — spaces where I share projects, process, and the things that inspire me daily.
Services
I offer a wide range of creative services, tailored to the needs of each project and client:
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01. Creative Direction
Concept development and visual direction for campaigns, content and brand projects.
02. Photography & Film
Photography and moving image for campaigns, editorial, commercial and cultural projects.
03. Brand Experiences & Activations
Creative concepts and visual experiences designed to connect brands with their audiences.
04. Creative Production
From idea to execution, shaping teams, talent and production around a clear creative vision.
05. Content & Editorial
Visual storytelling and content development across digital, social and print.
06. Creative Consulting
Creative guidance for brands looking to strengthen their visual identity, communication and cultural relevance.
07. Campaign Strategy
Building the concept, narrative and visual framework behind campaigns and brand communication.
Press
A selection of articles, interviews, and media features that have captured my creative journey over the years.
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#Hometeam con @juanma_jmse (fotografía & edición) - Adidas (2020)
Finding your passion and your niche with photographer Juanma Jmse - Meero photo (2020)
Fotógrafos: «Jaime Alekos, Daniel Luengo, Gustavo Bravo y Juanma Jmse - Zenda Libros (2020)
Madrid en cuarentena: Un proyecto de Juanma Jmse y Guillermo Erice - Neo2 (2020)
Postales de amor para la castigada ciudad de Madrid - Cultura inquieta (2020)
Perspectivas y márgenes cóncavos: Juanma Jmse y Guillermo Erice - Fleek Mag (2020)
Foot Locker 45 years: Juanma Jmse’s ‘Greatest Sneakers Of All Time’ - 25 Gramos (2019)
El Profoto A1 a contraluz - Profotos (2019)
Brahim x Nike experience Foot District Madrid - 25 Gramos(2019)
Top 10 del 2019 para el fotógrafo Juanma Jmse - 25 Gramos
Top 10 del 2018 para el fotógrafo Juanma Jmse - 25 Gramos
Serie de entrevistas a instagramers, hoy @juanma_jmse - Carrete Digital (2018)
Juanma Jmse- La cámara y la ciudad- Claro que no (2017)
Top 10 del 2017 para el fotógrafo Juanma Jmse - 25 Gramos
11 fotógrafos españoles a seguir en Instagram - Xataka (2017)
5 Fotógrafos españoles que debes seguir en Instagram - Backseries (2016)
Selected Clients
Some of the brands I’ve had the privilege to collaborate with:
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Nike / adidas / PUMA / Real Madrid / Atlético de Madrid / Dolce & Gabbana / Lacoste / Salomon / Kappa / Zalando / NFL / Springfield / Footdistrict / Foot Locker / Solán de Cabras / UNIQLO / Mahou / K-Way / New Balance / Ray-Ban / HIGHXTAR / MARKET / 25 Gramos / NSS Magazine / ASICS / Murph / Morrison Clothing / Lexus / MIGA Studio / SNIPES / BACARDÍ / Backseries / Miami Dolphins / Real Valladolid / Coca-Cola / World Football Summit
A selection of my work
Download my portfolios to explore my projects, or browse a selection of images from my work.
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Educational activity
Parallel to my professional practice in the world of creativity, I teach at the European University, at master and bachelor level, and I have also participated in several conferences, lectures and workshops in other educational centers.
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Contact
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I'd love to hear your idea, let's talk!: