[2023] Lexus Art Car - Monu
Concept
Lexus presents exclusively and for the first time captured on a RX, the winning project of the Lexus Art Car Design Contest, by the artist José Moñú. Moñú, one of the Aragonese artists with greater artistic projection, stood out among the 7 artists and designers invited to participate in the VI edition of the contest, where they had to intervene the Lexus RX model to create an artistic piece.
The originality of the work lies in the fact that it is the Lexus RX car itself who participates in the artistic act, to become the creator of a unique and unrepeatable work. The driver takes the reins of the RX to travel a road in which each curve means a new brushstroke. After applying the paint directly on the car, José Moñú gave the driver the indications so that with each movement he could create the pictorial effects so recognizable of the author.
Credits
Client : @lexus
Photography: @juanma_jmse
Photo Assistant: @juankargibson
Agency: @burnstheagency
Digital retouch: @juankargibson