Fashion, creativity and technology come together to present the new Zalando collection. In a way never seen before and adapted to current circumstances, they join Google Maps and Google Street View to create the first virtual lookbook 360º and geolocated. Users will be able to discover it in the same way they search for their addresses on their cell phones and computers.

Zalando, under the slogan 'Street It All', places its main looks in the key points of the four most influential Spanish cities in the streetwear universe: Madrid, Barcelona, Valencia and Malaga, turning all kinds of creators and influencers into models. The snapshots have been taken from different iconic spots, such as the Malasaña neighborhood, the Matadero in Madrid, the MACBA square, the old Fabra i Coats textile factory in Barcelona, the MUVIM in Valencia or the SoHo area in Malaga.

Among the faces recruited by the brand for the campaign are ByCalitos, Rocío Aguirre, Juanma Jmse, Andrea Benítez, Joan Galcerán, Alba Reche, Paul Cendejas, DJ Alvva, Egar Kerri, Marc Forné, Alba Miró, Be Fernández, Marina Gomes and Helena Contreras, among others, who also dressed the 29 protagonists of the lookbook. The photography is by the Qandcumber duo.