Rhuigi Villaseñor, the creative impetus behind RHUDE and Bally, once again puts NY at the center of his collaboration with Puma.

Born in the Philippines and raised in Los Angeles, New York has always been an attractive hub for Rhuigi Villaseñor and he has reflected this in every drop of his collaborations with Puma. The new chapter of Puma x Rhuigi New York Worldwide recaptures the style of the seventies, the breeding ground of hip hop.

A veiled tribute to a city and an aesthetic that includes neighborhood pimps, street basketball tournaments, Walt "Clyde" Frazier and the essential Puma Suede, a key reference for a generation that saw the birth of a culture. Hip hop, now in its 50th year, expanded the boundaries of NY to make it a global city.