Puma's new collection in collaboration with Palomo is what a hyper-masculinized sport like soccer needs to enter the 21st century. Because the young designer has rummaged through the archives of the German brand, rescuing iconic soccer garments from the 70s and giving them his particular and recognizable touch.

Thanks to that brilliant pigeon touch that flees from established genres or norms, the couturier manages to reaffirm self-expression and unrestrained freedom. A bold update of the codes that reigned in the king of sports during a time when toxic masculinity permeated every aspect of society.