The setting for our shoot was an urban soccer field, a place where passion for the game and innovation meet. We wanted to capture the essence of Joselito's skill and agility, and how the New Balance Audazo is an extension of his ability on the field.

Each shot focused on highlighting the Audazo's technical features: its rubber outsole that offers excellent grip on indoor surfaces, its lightweight design that allows for quick directional changes, and its cushioning technology that provides comfort throughout the game. These shoes are designed for players who dare to challenge limits and overcome obstacles, just like Joselito on the field.

The collaboration with Joselito was essential to convey the passion and dedication required to succeed in soccer. Each image reflects the excitement and energy he brings to his game, as well as his personal connection to Audazo shoes. It was an honor to work closely with such a passionate and committed athlete.

The New Balance Audazo campaign with Joselito is a tribute to the fearless mentality of players looking to excel in soccer. We celebrate the passion, tenacity and determination that Joselito personifies, and how Audazo shoes are the perfect choice for those looking for exceptional performance in every match.