ASICS' new silhouette, the GEL-NYC, is inspired by the brand's heritage and the dynamic, active style of big cities. But big cities are more than that. Cities are sometimes unexpected backwaters of calm.

NYC is the big city. And a big city is hustle and bustle, crowds and tumult, but also its opposites; calm, solitude and tranquility. The ASICS GEL-NYC has accompanied us on part of the journey, following us through days and nights of turmoil, moments that demonstrate the character of a city and a shoe. The GEL-NYC is an active design built from a NY image where authenticity and movement involve new materials to dress up the brand's heritage.

The ASICS GEL-NYC lives normally its own contradictions, historical and modern, traditional and new technologies. Like NYC itself it lives between its opposites, individuality and mass culture, asphalt and parks, noise and silence.